Veronafiere will work closely with the Italian Trade Agency offices of Beijing, Guangzhou and Shanghai for buyers’ recruitment and education program with the I Love Italian wine certification course. Also this year Veronafiere will design a new edition of the Italian Wine Week, the event dedicated to exhibiting companies, which involves the best wine bars and bistros in the cities of Shanghai and Shenzhen. In each city there will also be strategic partners in function of buyers’ recruitment.